Hey all, it’s Matt from Style Factory — the go-to site for app reviews and online business advice. In this GetResponse review, I’m going to take a look at a well-known email marketing solution and drill down into its key pros and cons.
Is it right for your business — or should you use an alternative? Stay tuned to the end to find out! Let’s start this review with the 5 key reasons to use GetResponse. One — it’s great for email automation.
GetResponse offers some of the most sophisticated tools available for automating an email marketing campaign, giving you the option to go way beyond traditional drip-style autoresponders. Using GetResponse, you can create really bespoke subscriber journeys that have the potential to maximize online sales.
Two — GetResponse gives you really flexible data segmentation options. Unlike some key competitors — notably Mailchimp — GetResponse lets you segment your data exactly the way you want to, and send emails to multiple lists at once.
It also gives you complete control over what segments and lists to exclude from your mailouts. Three — you can host webinars with GetResponse. GetResponse isn’t just a tool for sending newsletters — it comes with a bundle of other tools for running an online business, like a website builder, webinars, live chat and push notifications.
Arguably the most significant and unique of these is the webinar hosting feature. This is a really useful tool and integrates very neatly with the email marketing features that GetResponse provides. Four — GetResponse gives you a built-in landing page creator.
With GetResponse, you get a built-in landing page creator. Significantly, this lets you conduct split tests on landing pages, which is a feature that you usually only find on dedicated and expensive landing page tools.
Five — a forever free plan is available. GetResponse provides a free plan that can be used indefinitely. This works with up to 500 subscribers and gives you access to quite a lot of the platform’s key features.
Ok, so that all sounded pretty good, didn’t it? But there are a few things that might make you think twice about using GetResponse, which I’ll go through in just a second. But before I do, please do take a moment to like this video, click subscribe and hit the notifications bell.
This supports our work and gives you easier access to all our content. Right, so let’s take a look at the 5 key reasons not to use GetResponse. One — there’s no phone support. Unlike some competing tools, notably Aweber, there’s no phone support on any GetResponse plan except the most expensive Enterprise one.
So if you’re somebody who feels more comfortable troubleshooting over a phone call instead of live chat or email, GetResponse might not be for you. Two — GetResponse’s website builder is very basic.
Although it’s great that GetResponse includes a website building tool, this is currently very basic and doesn’t facilitate ecommerce. If you’re looking for a website builder there are more professional options available, like Shopify or Squarespace.
Three — GetResponse landing pages aren’t fully GDPR compliant. GetResponse’s landing pages provide a great way to capture data, and they let you track conversions easily using Facebook pixels and other cookies.
However, they don’t provide an adequate means to let users block these cookies before they are run — all you can do is show a notification saying cookies are being used. Because of this lack of a prior consent mechanism, the landing pages you create aren’t truly GDPR-compliant.
Four — split testing is limited to subject lines and content. Split testing is an important part of ensuring that as many people as possible open or take action on your emails. It works by letting you test different versions of your emails against each other on a sample of your data, with the best-performing one being sent to your whole mailing list automatically.
Although GetResponse provides an easy-to-use split testing feature, it only lets you run tests using subject line or newsletter content. Other tools are more flexible in this regard, letting you split test other variables like sender name and send time against each other.
Five — the drag and drop editors could be a bit better. Although GetResponse is a feature-packed tool, the drag-and-drop editors you use for creating emails, forms and landing pages could be a bit better — especially where forms and landing pages are concerned.
Some other email marketing tools provide more user-friendly and reliable interfaces for creating assets like these. And that’s it! 5 key reasons to use GetResponse, and 5 key reasons to think twice about it.
We hope you’ve enjoyed this video review of GetResponse, but there are lots more pros and cons of the tool to discover — you’ll find all these in our full GetResponse review, which is available as a blog post on the Style Factory website.
There’s a link to that in the video description, along with information about the GetResponse free trial. Before you go, please do subscribe to our channel and hit the notifications bell. And finally, if you have any queries about GetResponse, just leave them in the comments section below — we read them all and will do our best to help.